These days, any marketer is sure to get one request above all else regularly. “I want you to make me go viral” they say. It is the dream of every small or even large business to go viral. Unfortunately, very few understand what ‘going viral’ is. If one could just magically add a cat to […]
What is the best marketing trick you know? Ads? Community service? Commercials? How about social media? Is that Instagram account what drives more sales and customers to your store? Or is it something else? Some businesses have gimmicks. The Speakeasy Bar inside a hot dog restaurant in New York gets by on word of mouth […]
Instagram TV is here! With little notice, many did not even know it was coming. Now that it is here, we here at Zilker Marketing have done all the hard work for you in getting you all the information you need. First, Instagram Television is not appearing to be the single-handed game changer Facebook may […]
Tl, DR. If you are not using Facebook Live in your business, you are wasting time and money. Start now. Facebook Live has a purpose no matter what your industry is. Whether it is charity, retail, food, anything you can imagine, Facebook Live can benefit your business. Besides, it is free. Facebook is giving you […]
DEFINITION Social Media Influencer: (noun) A Social Media Influencer is a user of social media who have established credibility in a specific industry. A social media influencer has access to a large audience. They can persuade others by virtue of their authenticity and reach.” (Definition courtesy of Pixelee) While the days of organic reach are […]
With all the new changes to Facebook, including many that are burying content, some companies are looking to Facebook groups as a way of gaining engagement for their content. Facebook has stated they are going to put more focus on groups and community. Therefore a logical step is to consider starting a group. There are […]
