Entries by Eric Ridenour

Ultimate Guide To Going Viral!

These days, any marketer is sure to get one request above all else regularly. “I want you to make me go viral” they say. It is the dream of every small or even large business to go viral. Unfortunately, very few understand what ‘going viral’ is. If one could just magically add a cat to […]

Instagram has announced a new stand alone video platform

Instagram TV is here! With little notice, many did not even know it was coming. Now that it is here, we here at Zilker Marketing have done all the hard work for you in getting you all the information you need. First, Instagram Television is not appearing to be the single-handed game changer Facebook may […]

Facebook Live To Boost Your Visability

Tl, DR. If you are not using Facebook Live in your business, you are wasting time and money. Start now. Facebook Live has a purpose no matter what your industry is. Whether it is charity, retail, food, anything you can imagine, Facebook Live can benefit your business. Besides, it is free. Facebook is giving you […]

What is an influencer?

DEFINITION Social Media Influencer: (noun) A Social Media Influencer is a user of social media who have established credibility in a specific industry. A social media influencer has access to a large audience. They can persuade others by virtue of their authenticity and reach.” (Definition courtesy of Pixelee) While the days of organic reach are […]

How Facebook groups can boost your business!

With all the new changes to Facebook, including many that are burying content, some companies are looking to Facebook groups as a way of gaining engagement for their content. Facebook has stated they are going to put more focus on groups and community. Therefore a logical step is to consider starting a group. There are […]