By Eric Ridenour Instagram marketing can be a source of frustration for many people. After a week of working full time on Instagram, what do we have? 8 followers. And 3 of them are not even in the same country as you. Great. You have the passion, you have the brand, you have the desire, […]
About Eric Ridenour
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Entries by Eric Ridenour
VALS is a marketing tool used to predict consumer behavior based on their philosophical beliefs, mechanical and intellectual curiosity, among other things. VALS stands for ‘Values and Lifestyles and is a series of questions to help define target audiences. The audiences are divided into nine lifestyle types: innovators, thinkers, achievers, emulators, achievers, strivers, experiencers, makers, […]
How often has this happened to you? You send out email after email, waiting to see the requests coming in. You send out a sale. Nothing. You send out a coupon. Nothing. You start to try tricks to get them to open the email with a catchy subject. Nothing. Your emails are going straight to […]
It is that time of year when everyone is repeating the same blog post about 2019 trends. Yes, Stories and video will grow, AI and bots will increase, blah blah blah, as we continue with a slight rewording of 1000 other December blog posts. The end. That was easy enough. Now to fill the space […]
People are always on the lookout for the next big thing in marketing. Everyone is guilty to some extent. We had all reshared that dress nobody could decide the color or some celebrity doing an ice bucket challenge when we were content starved or short on time. I have done it, you have done it. […]
You need SEO In today’s world, marketing is the future. Gone are the days when you could just put a commercial on television or an ad in the newspaper and watch the customers pour in. Customers are bombarded with ads everywhere they go. They have lost their effectiveness. Even worse, companies and ads have lost […]
These days, any marketer is sure to get one request above all else regularly. “I want you to make me go viral” they say. It is the dream of every small or even large business to go viral. Unfortunately, very few understand what ‘going viral’ is. If one could just magically add a cat to […]
What is the best marketing trick you know? Ads? Community service? Commercials? How about social media? Is that Instagram account what drives more sales and customers to your store? Or is it something else? Some businesses have gimmicks. The Speakeasy Bar inside a hot dog restaurant in New York gets by on word of mouth […]
Instagram TV is here! With little notice, many did not even know it was coming. Now that it is here, we here at Zilker Marketing have done all the hard work for you in getting you all the information you need. First, Instagram Television is not appearing to be the single-handed game changer Facebook may […]
Tl, DR. If you are not using Facebook Live in your business, you are wasting time and money. Start now. Facebook Live has a purpose no matter what your industry is. Whether it is charity, retail, food, anything you can imagine, Facebook Live can benefit your business. Besides, it is free. Facebook is giving you […]
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