Entries by Eric Ridenour

How To Get Your Emails Opened

How often has this happened to you? You send out email after email, waiting to see the requests coming in. You send out a sale. Nothing. You send out a coupon. Nothing. You start to try tricks to get them to open the email with a catchy subject. Nothing. Your emails are going straight to […]

Creating quality content

People are always on the lookout for the next big thing in marketing. Everyone is guilty to some extent. We had all reshared that dress nobody could decide the color or some celebrity doing an ice bucket challenge when we were content starved or short on time. I have done it, you have done it. […]

5 REASONS WHY YOU DO NEED SEO

You need SEO In today’s world, marketing is the future. Gone are the days when you could just put a commercial on television or an ad in the newspaper and watch the customers pour in. Customers are bombarded with ads everywhere they go. They have lost their effectiveness. Even worse, companies and ads have lost […]

Ultimate Guide To Going Viral!

These days, any marketer is sure to get one request above all else regularly. “I want you to make me go viral” they say. It is the dream of every small or even large business to go viral. Unfortunately, very few understand what ‘going viral’ is. If one could just magically add a cat to […]

Instagram has announced a new stand alone video platform

Instagram TV is here! With little notice, many did not even know it was coming. Now that it is here, we here at Zilker Marketing have done all the hard work for you in getting you all the information you need. First, Instagram Television is not appearing to be the single-handed game changer Facebook may […]

Facebook Live To Boost Your Visability

Tl, DR. If you are not using Facebook Live in your business, you are wasting time and money. Start now. Facebook Live has a purpose no matter what your industry is. Whether it is charity, retail, food, anything you can imagine, Facebook Live can benefit your business. Besides, it is free. Facebook is giving you […]

What is an influencer?

DEFINITION Social Media Influencer: (noun) A Social Media Influencer is a user of social media who have established credibility in a specific industry. A social media influencer has access to a large audience. They can persuade others by virtue of their authenticity and reach.” (Definition courtesy of Pixelee) While the days of organic reach are […]