Tl, DR. If you are not using Facebook Live in your business, you are wasting time and money. Start now.
Facebook Live has a purpose no matter what your industry is. Whether it is charity, retail, food, anything you can imagine, Facebook Live can benefit your business. Besides, it is free. Facebook is giving you a free ad to place to all your followers. In a time when Facebook is becoming pay to play, this is the one exemption to get you guaranteed eyeballs onto your page. With most content, Facebook will bury it on a business page. With Facebook Live, not only does it not bury the post, it sends out notifications telling people you are live. to the followers that are not online now, they get a notification that you were live! This is in many ways better than paying for an ad. Every single one of your followers get a notification that you did something and are inviting them to watch. Not even a boosted post can guarantee every follower will see it.
Ways to go live
You may be thinking to yourself right now, but Eric, I am shy and awkward! I get stage fright, I don’t like cameras, insert excuse here. None of that matters. The great thing about Facebook live is it can be you and the camera. Nobody else, like double-secret-talking-to-yourself-in-the-mirror secret. And, what is even better is you have many options for going live. You don’t even have to be on the camera! You can walk around talking to other people. You can host a Q and A with another person to take the attention off yourself. And if you like the attention and being in front of a camera, it is even better. You can do anything you want, and it will not bother you. You can even consider doing a weekly show! trade retail is great for this. You can give art or clothing tips. Sephora does makeup and hair demos live. What Martha Stewart does many other businesses can do with their products. All industries can learn from Martha Stewart live videos! The opportunities are endless!
No matter what you do, Facebook live can help your business. Bars can feature bartenders, restaurants can walk through kitchens. Even a regular old marketing company can give an office tour. Plumbers can go live in a home while doing a simple repair. Show people how to do it, the car dealership can go live at a deal closing to show a happy customer taking delivery. Even a doctor’s office can go live with their patients telling how wonderful their experience is. No matter what your business is Facebook Live can benefit your business. If you do not think Facebook Live is a fit for you, give Zilker Marketing a call. We can help guide you in how to use social media to earn loyal customers, followers of the brand and of course, money.
The great thing about Facebook live is it is cheap, and you are only limited to your creativity. At its most basic, you only need your cell phone camera. Yet, you can get lighting and a microphone for a better-quality production for well under $50. Then there are people who go all out and spend hundreds, even thousands on their Facebook live
As you can see, Facebook live has unlimited potential. With how Facebook is promoting the live feature, not making use of it is like turning down free advertising. It should be used by everyone. If you do not take advantage now, a few years down the road, you will be regretting missing your chance at a free foothold into an advertising avenue. If you need help coming up with a Facebook live strategy, feel free to contact our offices to plan today or head to Hubspot for their very handy ultimate guide.