Instagram has announced a new stand alone video platform
Instagram TV is here!
With little notice, many did not even know it was coming. Now that it is here, we here at Zilker Marketing have done all the hard work for you in getting you all the information you need.
First, Instagram Television is not appearing to be the single-handed game changer Facebook may have been hoping to gain. One thing IGTV is for the industry is proof that the future of social media is video. Facebook has invested considerable resources into this new platform that is video based. This would not be the case if it were not considered the future.
Eventually, we are going to reach a point where typing is almost non-existent in social media.
Many are asking if Instagram thinks they are going to try to compete with YouTube. That answer is a solid no. Facebook does not seem to have an interest in taking on competitors that large head on. Their strategy to this point has been to either try to coexist with the other big dogs and devour the young who may grow to be a threat. Yet, Facebook does not take on Twitter or YouTube head to head.
What Instagram does seem to be doing, is immediately going after the Influencers. It is a smart move as this has been where platforms gain popularity celebrities and influencers encourage their fans to migrate over. This has the profiles grow the audience for the platform, a trick that has been used since the days of Myspace. Younger crowds are turning to such people for even things such as news besides entertainment and consumer advice.
“Creators are what bring the eyeballs to platforms, and vice versa. Sort of a chicken-and-egg thing, because you can’t have creators and no platform. You can’t have a platform and no creators. You have to work with each other, but it’s a important reason why a platform can become successful.”
Some brands have immediately taken to the new platform. National Geographic immediately re-edited its show “One Strange Rock.” One area that seems to be crushing it on the new platform is the food niche. TasteMade and Food Network are excellent examples of what to do with IGTV. The new vertical platform is worth exploring and has its uses.
In short, Instagram is looking to compliment, rather than overtake the video market specializing in influencer content. YouTube will continue to be the go-to place for the majority of video content across the spectrum. While the success or failure is still too early to say for sure, it adds a new focus to specific markets.