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Facebook Live for marketing

Facebook Live To Boost Your Visability

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Tl, DR. If you are not using Facebook Live in your business, you are wasting time and money. Start now.

Facebook Live has a purpose no matter what your industry is. Whether it is charity, retail, food, anything you can imagine, Facebook Live can benefit your business. Besides, it is free. Facebook is giving you a free ad to place to all your followers. In a time when Facebook is becoming pay to play, this is the one exemption to get you guaranteed eyeballs onto your page. With most content, Facebook will bury it on a business page. With Facebook Live, not only does it not bury the post, it sends out notifications telling people you are live. to the followers that are not online now, they get a notification that you were live! This is in many ways better than paying for an ad. Every single one of your followers get a notification that you did something and are inviting them to watch. Not even a boosted post can guarantee every follower will see it.

 

Ways to go live

How to Facebook Live

You may be thinking to yourself right now, but Eric, I am shy and awkward! I get stage fright, I don’t like cameras, insert excuse here. None of that matters. The great thing about Facebook live is it can be you and the camera. Nobody else, like double-secret-talking-to-yourself-in-the-mirror secret. And, what is even better is you have many options for going live. You don’t even have to be on the camera! You can walk around talking to other people. You can host a Q and A with another person to take the attention off yourself. And if you like the attention and being in front of a camera, it is even better. You can do anything you want, and it will not bother you. You can even consider doing a weekly show! trade retail is great for this. You can give art or clothing tips.  Sephora does makeup and hair demos live. What Martha Stewart does many other businesses can do with their products. All industries can learn from Martha Stewart live videos! The opportunities are endless!

No matter what you do, Facebook live can help your business. Bars can feature bartenders, restaurants can walk through kitchens. Even a regular old marketing company can give an office tour. Plumbers can go live in a home while doing a simple repair. Show people how to do it, the car dealership can go live at a deal closing to show a happy customer taking delivery. Even a doctor’s office can go live with their patients telling how wonderful their experience is. No matter what your business is Facebook Live can benefit your business. If you do not think Facebook Live is a fit for you, give Zilker Marketing a call. We can help guide you in how to use social media to earn loyal customers, followers of the brand and of course, money.

Equipment

Cell phone tripod

Cell phone tripod

The great thing about Facebook live is it is cheap, and you are only limited to your creativity. At its most basic, you only need your cell phone camera. Yet, you can get lighting and a microphone for a better-quality production for well under $50. Then there are people who go all out and spend hundreds, even thousands on their Facebook live

Conclusion

As you can see, Facebook live has unlimited potential. With how Facebook is promoting the live feature, not making use of it is like turning down free advertising. It should be used by everyone. If you do not take advantage now, a few years down the road, you will be regretting missing your chance at a free foothold into an advertising avenue. If you need help coming up with a Facebook live strategy, feel free to contact our offices to plan today or head to Hubspot for their very handy ultimate guide.

How Facebook groups can boost your business!

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With all the new changes to Facebook, including many that are burying content, some companies are looking to Facebook groups as a way of gaining engagement for their content. Facebook has stated they are going to put more focus on groups and community. Therefore a logical step is to consider starting a group. There are many changes, and it is not wise to consider starting a group with the intention of skirting the new rules. The rules are similar to what Google implemented three years ago, as this is the content users want. It means content has to be useful and thoughtful, not just ‘clickbait.’ You can be sure if you employ the same tactics in a group, you may be looking at group engagement being banned. In fact, we are anticipating this being part of the next set of changes in a year or two.

How to run a facebook group for effectiveness.

The first thing to remember is a group is a community. If you wish to start a group with the intention of hard selling the members, you will quickly find yourself in an empty group. The purpose of a group is the soft sell, to lead by example. For example, if you run an auto repair shop and you want to start a group on automotive repair, you should focus on many do it yourself posts, offer advice for those who are trying to fix things themselves and offer simple car care tips. If the administrators of the group are pushing helpfulness, you build trust. When they run into problems they cannot fix themselves, you will be who they call. A well-tuned community can almost manage itself, and after getting the initial members, the group will practically maintain itself, and it becomes only your job to remind the community of your services occasionally get rid of the abrasive members of the group.

Groups have a curve to follow when growing them. Some examples to follow of proper ways to build a group is shown here. Unfortunately, to see how they are employing growth methods, you have to join, but you will be able to get the impression without joining if you choose. The first is a new group called Build, Scale, and Entrepreneur up, which is a new community that offers incentives to members to stay engaged. New people entering a small group and seeing even a couple engaged members adds to a willingness to stay. This group is doing an excellent job of that, and the members are offering helpful information for the page owner, so he has time to focus on his career. Even a small group such as this already polices itself in the realm of growing a business.

 

Another is Arne Giske and his Millennial Entrepreneur Community. At this point, I feel I should mention we are not paid to promote these groups, but I am suggesting them because I do believe they provide a legitimate value. Arne Giske runs a professional service and group built on growing groups. To watch how he runs his group, you can pick up a lot of tips without paying for the service. He also has a fan page that offers regular tips on growing groups which I follow religiously. I will leave it to you to decide whether or not paying for his services are worth it or not as I am not here to promote paying for outside services.

Whether you decide to start a group or not to help grow your business traffic, know the team at Zilker is here to assist you in a plan to grow and engage your group.