What is an influencer?
Social Media Influencer:
A Social Media Influencer is a user of social media who have established credibility in a specific industry. A social media influencer has access to a large audience. They can persuade others by virtue of their authenticity and reach.”
(Definition courtesy of Pixelee)
While the days of organic reach are declining (Some ad ‘gurus’ will even try to tell you organic reach is dead), this is not always the case. if you post quality content, your scope is not dead. Zilker Marketing takes great pains to provide quality content over spam in our work. When spreading the word about your product or service, you have several avenues of distribution. Social media being one, there are also several methods within social media. You can post your original content, place ads and hire influencers are among the top means.
An influencer is often an excellent choice for business. A regional influencer is known in a city, especially a large city such as Austin, Texas, Chicago, Ill or Los Angeles. Even many smaller towns have influencers. Local influencers promote sports teams, restaurants hotels, salons and retail outlets to a regional audience. Austin, Texas has several influencers marketing people should get to know
Then there are national and international influencers. Most countries have their own local national influencers who are usually models. It is possible one can claim ET was one of the first brand influencers for M&M’s!
Top influencers in social media today are names you know- Celebrities. The Kardashian family have pretty much mastered the influencer game. Kevin Hart has lends his profiles out to companies. With a campaign with a celebrity, you are sure to reach an audience of millions all around the world.
But, the real influencers are people known on their channels. The benefit to an influencer is they have built an audience in social media. A celebrity has their audience elsewhere and they use social media to promote what they know. When you use an influencer, you can hire a fashion blogger such as Chiara Ferragni to develop your clothing line. Lindsay and Morgan can help you with your restaurant. Charles Reagan is your go-to guy for music and entertainment. PewDiePie has a YouTube audience larger than most celebrities with 62 million. If he promotes a gaming product, you can be sure it will sell. With an influencer, you reach a smaller audience, but often the audience is a much more targeted audience tailored to your needs. The celebrity is a shotgun blast to the influencers sniper precision.
How To Get One
Making use of influencers is quite easy. If you are looking for a local influencer, you may want to start with some good old-fashioned hashtag research for Austin, Texas. Next, narrow it down to your niche, food, fashion, makeup, etc. Once you choose a few people you would like to promote your brand, look at their profiles. Do they post lazy photos of the brand, or do they provide helpful information as well? Is their brand trusted? If all they do is promote brands with no original content, you may want to shy away. You want to choose an influencer who is trusted for their content who recommends products they believe in. You do not want anyone willing to just throw money at them.
Finally, you will want to look at their engagement. Do they have an engaged audience of fans, or are they nothing but paid bot followers?
Once you have selected a few possible matches, send them a message on their social media profile asking for necessary information. If they seem to meet your needs, you will want to move the conversation over to email to finalize details and close the deal.
Influencers are a tremendous and fast-growing addition to the social media marketing mix. We at Zilker Marketing believe they will be a continued presence in the future.