SEO success no longer revolves around manipulating search engines for rankings. In 2016, more than ever before, search engines are on ‘Team User,’ meaning if you aren’t providing a helpful, useful, educational, or enjoyable experience to your users, search engines like Google will direct them to a competitor that will.
Scared? Don’t be! This is truly an exciting time for all internet users- including you. However, SEO is certainly less black and white than it used to be.
As opposed to the keyword-stuffing, link farm-filled, spammy tactics of yesteryear, SEO today places a large emphasis on maximizing user experience (UX); and not just on a desktop computer or laptop – on every device where users access your website. Yep, in case you haven’t heard, mobile user experience is huge. SEO also means ensuring your website has quality, relevant, and useful content. If users come to your website looking for an answer or solution, your content better serve it to them on a silver platter.
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