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What is an influencer?

Kris Jenner with a makeup box

Influencers are the latest big thing in marketing.

DEFINITION

Social Media Influencer:

(noun)

A Social Media Influencer is a user of social media who have established credibility in a specific industry. A social media influencer has access to a large audience. They can persuade others by virtue of their authenticity and reach.”

(Definition courtesy of Pixelee)

While the days of organic reach are declining (Some ad ‘gurus’ will even try to tell you organic reach is dead), this is not always the case. if you post quality content, your scope is not dead. Zilker Marketing takes great pains to provide quality content over spam in our work. When spreading the word about your product or service, you have several avenues of distribution. Social media being one, there are also several methods within social media. You can post your original content, place ads and hire influencers are among the top means.

An influencer is often an excellent choice for business. A regional influencer is known in a city, especially a large city such as Austin, Texas, Chicago, Ill or Los Angeles. Even many smaller towns have influencers. Local influencers promote sports teams, restaurants hotels, salons and retail outlets to a regional audience. Austin, Texas has several influencers marketing people should get to know

Then there are national and international influencers. Most countries have their own local national influencers who are usually models. It is possible one can claim ET was one of the first brand influencers for M&M’s!

Top Influencers

Kylie Jenner is in the top /001% top influencers

Top influencers in social media today are names you know- Celebrities. The Kardashian family have pretty much mastered the influencer game. Kevin Hart has lends his profiles out to companies. With a campaign with a celebrity, you are sure to reach an audience of millions all around the world.

PewDiePie art sketch

Kiwiebird – DeviantArt

But, the real influencers are people known on their channels. The benefit to an influencer is they have built an audience in social media. A celebrity has their audience elsewhere and they use social media to promote what they know. When you use an influencer, you can hire a fashion blogger such as Chiara Ferragni to develop your clothing line. Lindsay and Morgan can help you with your restaurant. Charles Reagan is your go-to guy for music and entertainment. PewDiePie has a YouTube audience larger than most celebrities with 62 million. If he promotes a gaming product, you can be sure it will sell. With an influencer, you reach a smaller audience, but often the audience is a much more targeted audience tailored to your needs. The celebrity is a shotgun blast to the influencers sniper precision.

 

How To Get One

tacos in front of an Austin sign

Lyndsay and Morgan Instagram @eatingATX

Making use of influencers is quite easy. If you are looking for a local influencer, you may want to start with some good old-fashioned hashtag research for Austin, Texas. Next, narrow it down to your niche, food, fashion, makeup, etc.  Once you choose a few people you would like to promote your brand, look at their profiles. Do they post lazy photos of the brand, or do they provide helpful information as well? Is their brand trusted? If all they do is promote brands with no original content, you may want to shy away. You want to choose an influencer who is trusted for their content who recommends products they believe in. You do not want anyone willing to just throw money at them.

Finally, you will want to look at their engagement. Do they have an engaged audience of fans, or are they nothing but paid bot followers?

Once you have selected a few possible matches, send them a message on their social media profile asking for necessary information. If they seem to meet your needs, you will want to move the conversation over to email to finalize details and close the deal.

Influencers are a tremendous and fast-growing addition to the social media marketing mix. We at Zilker Marketing believe they will be a continued presence in the future.

How Facebook groups can boost your business!

With all the new changes to Facebook, including many that are burying content, some companies are looking to Facebook groups as a way of gaining engagement for their content. Facebook has stated they are going to put more focus on groups and community. Therefore a logical step is to consider starting a group. There are many changes, and it is not wise to consider starting a group with the intention of skirting the new rules. The rules are similar to what Google implemented three years ago, as this is the content users want. It means content has to be useful and thoughtful, not just ‘clickbait.’ You can be sure if you employ the same tactics in a group, you may be looking at group engagement being banned. In fact, we are anticipating this being part of the next set of changes in a year or two.

How to run a facebook group for effectiveness.

The first thing to remember is a group is a community. If you wish to start a group with the intention of hard selling the members, you will quickly find yourself in an empty group. The purpose of a group is the soft sell, to lead by example. For example, if you run an auto repair shop and you want to start a group on automotive repair, you should focus on many do it yourself posts, offer advice for those who are trying to fix things themselves and offer simple car care tips. If the administrators of the group are pushing helpfulness, you build trust. When they run into problems they cannot fix themselves, you will be who they call. A well-tuned community can almost manage itself, and after getting the initial members, the group will practically maintain itself, and it becomes only your job to remind the community of your services occasionally get rid of the abrasive members of the group.

Groups have a curve to follow when growing them. Some examples to follow of proper ways to build a group is shown here. Unfortunately, to see how they are employing growth methods, you have to join, but you will be able to get the impression without joining if you choose. The first is a new group called Build, Scale, and Entrepreneur up, which is a new community that offers incentives to members to stay engaged. New people entering a small group and seeing even a couple engaged members adds to a willingness to stay. This group is doing an excellent job of that, and the members are offering helpful information for the page owner, so he has time to focus on his career. Even a small group such as this already polices itself in the realm of growing a business.

 

Another is Arne Giske and his Millennial Entrepreneur Community. At this point, I feel I should mention we are not paid to promote these groups, but I am suggesting them because I do believe they provide a legitimate value. Arne Giske runs a professional service and group built on growing groups. To watch how he runs his group, you can pick up a lot of tips without paying for the service. He also has a fan page that offers regular tips on growing groups which I follow religiously. I will leave it to you to decide whether or not paying for his services are worth it or not as I am not here to promote paying for outside services.

Whether you decide to start a group or not to help grow your business traffic, know the team at Zilker is here to assist you in a plan to grow and engage your group.