Digital Marketing Mistakes That Can Kill Your Growth
Running an expensive campaign on Google AdWords should help you attract more customers, right? Well, this isn’t always the case. Sometimes, organic marketing efforts fall flat, not because you didn’t invest enough money, but simply because you made a mistake. When opting for digital marketing, it is equally important to know what not to do as it is to learn what to do. Here is an overview of some digital marketing faux pas that can kill your growth:
Not Addressing the Audience’s Needs
Plugging your product is an integral part of digital marketing, but it only reaps the results you are looking for when you combine it with addressing the needs of your target audience. How can you expect people to simply buy your product if it’s innovative when they have several other alternatives available to them?
Creating Misleading Buyer Personas
A customer persona can prove an effective tool in tailoring your marketing campaign to your target audience. However, a common mistake businesses make is basing their buyer persona on who they perceive the buyer to be, i.e. their image of the ideal buyer. You can bolster the effectiveness of your marketing efforts by basing the persona on data of past customers instead.
Lack of Personalization
Today, it is easier than ever to bombard your target audience with messages about your product. This is the main reason why most email users don’t bother opening mails that they know are sales pitches. You need to personalize your message, regardless of the platform you are sending it over, to have a better chance of a response.
Boring Content
Content is the king when it comes to digital marketing. However, simply creating written or visual content is not enough. The content should be engaging, provide value, and most importantly, be concise and to the point. And you have to promote your content across different channels, including social media platforms!
Avoiding these digital marketing mistakes is crucial for the success of your campaign. You can sidestep these banana peels by hiring pros to handle your digital marketing!
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